MORE PROXIMAL, MORE WILLING TO PURCHASE: THE MECHANISM FOR VARIABILITY IN CONSUMERS’ PURCHASE INTENTION TOWARD SINCERE VS. EXCITING BRANDS

More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands

Sincerity and excitement are core brand personality dimensions, which capture the majority of consumers’ personality perceptions associated with brands.Previous research has demonstrated that consumers are more willing to purchase sincere click here brands than exciting brands.The present research addresses the mechanism underlying this variabili

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Association between neighborhood food environment and dietary diversity score among older people in Beijing, China: A cross-sectional study

ObjectiveTo examine the association between the neighborhood food environment and dietary diversity score (DDS) among elderly people in China.MethodsParticipants were recruited from 12 communities in Beijing, China, in 2019, using a multi-stage stratified random sampling method.Participants (n = 1,764, 730 men) in this study were elderly people age

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